Nestlé Brazil launched its biggest promotion yet, giving away thousands of trips and a R$1 million grand prize. To bring it to life, we explored all the places the prize could take you, from resorts and hot air balloons to Iguazu Falls and amusement parks. In partnership with Samsonite, we also created a custom Nestlé suitcase covered in iconic brand stickers, which became the campaign’s main visual asset.